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Get in the KNOW on Cole's developing story & Other Developing PBM Reform News
Cole's death sparked an already crackling revolution
Fighting for Justice: Why I Became a Patient Advocate
My name is Bil Schmidtknecht, and I never planned to become a patient advocate. I was a husband, a father, and like many Americans—just trying to make it through life. But everything changed on Januar... ...more
Cole
June 03, 2025•1 min read
The High Cost of Medicine: A Tragic Loss and a Call for Reform
In January 2024, 22-year-old Cole Schmidtknecht of Appleton, Wisconsin, lost his life to a preventable asthma attack—triggered not by a lack of awareness or medical neglect, but by the unaffordable co... ...more
Cole
June 03, 2025•0 min read
WV Office of Insurance Commisioners Releases PBM/Drug Rebate Report
PBM rebates thrive in secrecy, but transparency unlocks fairness and puts patients first. ...more
Cole
March 04, 2025•0 min read
US FTC finds major pharmacy benefit managers inflated drug prices for $7.3 billion gain
The nation's three largest pharmacy benefit managers have significantly marked up the prices of certain medicines, including for heart disease, cancer and HIV, at their affiliated pharmacies, the U.S.... ...more
Cole
February 24, 2025•0 min read
Grieving parents couldn’t understand how their son died of an asthma attack. Then they found out how much his meds now cost
What Shanon and her husband didn’t realize until that day in the pharmacy was that Cole’s routine medication was no longer covered by his provider and had jumped from $66 to $539. ...more
Cole
February 08, 2025•0 min read
Man dies after inhaler cost jumps $500, according to family's lawsuit
Cole Schmidtknecht, 22, suffered from asthma, a chronic disease, that he treated with an Advair Diskus inhaler that allegedly cost him no more than $66. ...more
Cole
February 05, 2025•0 min read
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